Big Decisions, Fresh Starts: Why I’m Closing My Store After 11 Years

Feb 26, 2025

After 11 years of running my store, I’ve made one of the biggest decisions of my life—it’s time to close. This choice didn’t come easy, but while in Bali,(  in particular whilst reading 'Get Rich, Lucky Bitch' by Denise Duffield-Thomas and her chapter on decluttering), I began reflecting on where I am and where I want to be, I knew it was time to listen to my body, my heart, my metal state and the reality of small business today.

Why I’m Closing My Store After 11 Years

For over a decade, my store has been my passion, my livelihood, and a huge part of my identity. But running a brick-and-mortar retail business is physically demanding—long hours on my feet, constant merchandising, and the relentless cycle of buying and selling. My body has been sending me clear signals—aching feet, back pain, sheer exhaustion. And when your body speaks, you have to listen.

Beyond the physical toll, the financial challenges of retail have been intense. Let’s be real—the last few years have been incredibly tough for small businesses, especially in retail and hospitality. Rising costs, shifting shopping habits, and economic uncertainty have created an uphill battle. I’ve fought hard, but at some point, we have to ask: Is this still aligned with my purpose?

Following My Heart: Coaching Full-Time

Through all of this, one thing has remained crystal clear—I’m meant to coach. Supporting women to break free from alcohol’s grip, rediscover themselves, and step into their most empowered, vibrant lives lights me up in a way nothing else does. It’s time to go all in.

So while closing my store is bittersweet, it’s also a fresh full time start—for me and for the women I’m here to serve. And speaking of fresh starts…

March Is Here: A New Season, A New Reason to Change

Can you believe it’s March already? A new month, a new season—the perfect time for a reset. If you’ve been stuck in a cycle with drinking, waiting for the “right time” to make a change, this is it. You don’t have to wait for rock bottom or a special occasion to start feeling better. You can start today.

With my full focus on coaching, I have so much coming for you—programs, support, and even a book (more on that later!). For now, I’d love for you to tune into Season 4 of my podcast, where I dive deeper into this transition, my decision-making process, and what’s next.

🎧 Listen to the latest episode here PODCAST LINK

If you’re ready for a fresh start too, let’s do this together. Your next chapter starts now.

Big love,

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